Name: Pham Ha Linh Nationality: Vietnamese Program: MBA Book ID: T117952 Book title: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Author: Geoffrey A.Moore Review of the book: The author revised the familiar Technology Adoption Life Cycle to show that there is a vast chasm between Early Adopters and the Early Majority. The challenge for marketers is to narrow this gap and accelerate adoption across segments. It also presents many up-to-date examples of successes and failures for high-tech products marketing. The author wrote in a clear and well-organized style, making 200 pages easy to swallow. This book is also recommended by a professor in my Marketing class.
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Name: Takahiro Mizoguchi Nationality: Japan Program: MBA Book ID: T118473 Book title: Broad economic zones and growth strategies for Japanese companies (Japanese Title: 広域経済圏と日本企業の成長戦略 / 日本貿易振興機構 (ジェトロ)編) Author: JETRO Review of the book: Japan is facing a shrinking population because of the falling birthrate and the aging population. In economic words, the scale of the Japanese domestic economy is projected to shrink in the near future. The government of Japan, therefore, has an important responsibility for projecting the country’s way out of this critical situation. This book shows one realistic approach to this problem; Japan should promote Japan’s tourism industry. Especially, the government of Japan has been trying to increase […]
Name: A.C. Imesha Kinkini Nationality: Sri Lankan Program: IRP Book ID: T119904 Book title: The smartest kids in the world and how they got that way Author: Amanda Ripley Review of the book: Would you like to see your child as the smartest kid in the world? If it is so, I would like to recommend this notable book for the parents, educators, as well as for policymakers. I would like to thank Professor, Yusuke Jinnai for recommended this book. This book is a new attempt to see the differences between schools in America and schools in other countries. This book gives me hopes to create our education system by […]
Name: Kaisaruly Turar Nationality: Kazakhstan Program: MBA Book ID: T119414 Book title: The Little Book That Beats The Market Author: Joel Greenblatt Review of the book: I would like to recommend this book for students or faculty members who wish to start investing in stock markets. Actually, this book was recommended by MBA Professor Hyunkoo Lee. Thus, I wish to express my great thanks to him. This book will be very useful for people who are seeking unique, at the same time a simple tool for investment in stock markets. Book provides with two magic formulas for everybody. Even If you do not have any knowledge in finance or accounting, […]
Name: Dinh Le My Linh Nationality: Vietnam Program: IRP Book ID: T119624 Book title: Upward spiral : using neuroscience to reverse the course of depression, one small change at a time (2015) Author: Alex Korb Review of the book: The upward spiral: using neuroscience to reverse the course of depression, one small change at a time – the book I put on the top of my favorites. Since it was a recommendation from my supervisor, I was so excited to read and totally loved the way it used the latest researches in neuroscience to provide tips on daily micro-change for a better mental and physical life. Life is full of […]
Name: Mai Morita Nationality: Japan Program: IRP Book ID: T002391 Call No:156-N731-1969 Book title: Bushido -The Soul of Japan- Author: Inazo Nitobe Review of the book: If you were to be asked “Without religion, how do Japanese impart moral education?” how do you answer? This is the book Japanese author tried to answer the question with “BUSHIDO”. Politeness, honor, and the duty of loyalty… the roots of Japanese spirit are clearly described in English. Originally published in 1905, the book has been read beyond the time.
“New Arrival Books” for winter term have just become available. There are about 40 books at the New Arrival Corner on the right side of the library counter. Many titles such as the following are available: Analyzing social networks / Stephen P Borgatti Transnational management / Christopher A. Bartlett Reinventing fire: bold business solutions for the new energy era / Amory B. Lovins Fundamentals of cost accounting / William N. Lanen Intergovernmental relations in transition / edited by Carl W. Stenberg Please check them out. MLIC Library
Better Research Better Life Event Date: Saturday November 17 In partnership with ProQuest, IUJ Faculty, IM Council, IR Council, and IUJ Houses, IUJ Library is hosting the First and Biggest Event on Better Research Better Life this year. The objective of this event is enhancing and fostering research efficiency and information literacy within IUJ Community. The schedule is as follows: 9:00 – 9:20 Opening – MLIC Hall 9:20 – 11:20 Group Work 11:20 – 11:35 Break 11:35 – 12:00 Team 1 Presentation 12:00 – 12:25 Team 2 Presentation 12:25 – 13:30 Lunch 13:30 – 13:55 Team 3 Presentation 13:55 – 14:20 Team 4 Presentation 14:20 – 14:45 Team 5 Presentation […]
IUJ’s Library, housed in Matsushita Library and Information Center building, is one place in Japan that holds large collection of English books. However, as new books getting added to collection, duplicated and unused items are donated regularly. Library has so far donated books to Tanzania and Senegal under a program sponsored by JASPUL (Japan Association of Private University Libraries) since 2008. Recently, about 200 volumes were donated to University of Zambia. Photo: MLIC Library Building in IUJ We believe that our donation will enrich the collection at the University of Zambia and open the door to start a new relationship in Africa. Photo: Two students from Africa, studying in Africa Business Education […]