Template-type: ReDIF-Paper 1.0
Author-Name: Toshiro Wakayama
Author-Name-First: Toshiro
Author-Name-Last: Wakayama
Author-Email: wakayama@iuj.ac.jp
Author-Workplace-Name: International University of Japan
Author-Workplace-Homepage: http://www.iuj.ac.jp/
Author-Name: Junjiro Shintaku
Author-Name-First: Junjiro
Author-Name-Last: Shintaku
Author-Email: shintaku@e.u-tokyo.ac.jp
Author-Workplace-Name: University of Tokyo
Author-Workplace-Homepage: http://www.e.u-tokyo.ac.jp/
Author-Name: Tomofumi Amano
Author-Name-First: Tomofumi
Author-Name-Last: Amano
Author-Email: amano@e.u-tokyo.ac.jp
Author-Workplace-Name: University of Tokyo
Author-Workplace-Homepage: http://www.e.u-tokyo.ac.jp/
Author-Name: Takafumi Kikuchi
Author-Name-First: Takafumi
Author-Name-Last: Kikuchi
Author-Workplace-Name: Panasonic Corporation
Author-Workplace-Homepage: http://panasonic.com/
Title: Strategy for Embracing the Conflicting Themes of Local Adaptation and Global Integration
Abstract: We present a new conceptual framework for managing conflicting strategic themes of localadaptation and global integration. The two themes conflict because local adaptation tends to value independence of local operations while global integration strives for concerted efforts for scale and scope economies. The conflicting nature of the two themes gets drastically intensified when developed economy MNCs enter emerging markets due to the vast difference between developed and emerging economies. The new conceptual framework proposed in this paper is based on Giddens' structuration theory and constructs a co-evolutionary perspective for managing the two themes. We illustrate the framework through the case Panasonic Home Appliances in China.
Length: 20 pages
Creation-Date: 2011-11
Number: EMS_2011_23
File-URL: https://www.iuj.ac.jp/workingpapers/index.cfm?File=EMS_2011_23.pdf
File-Format: Application/pdf
File-Function: First version, 2011
File-Size: 290KB
Handle: RePEc:iuj:wpaper:EMS_2011_23