Course Reserve Materials

2017 Fall MKG1010
Marketing Management
Sharkasi, Nour M.A. /

- Title Author Publisher Class No. Book ID Cover Image
1 Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore Moore, Geoffrey A., 1946- HarperBusiness 675-M822-2014 T117952 [*]
2 Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore Moore, Geoffrey A., 1946- HarperBusiness 675-M822-2014-c.2 T117953 [*]
3 Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar McDonald, Malcolm Elsevier Butterworth-Heinemann 675-M135-2004 T106591 [*]
4 Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar McDonald, Malcolm Elsevier Butterworth-Heinemann 675-M135-2004-c.2 T118329 [*]
5 Marketing management / Philip Kotler, Kevin Lane Keller Kotler, Philip, 1931- Pearson 675-K87-2016-c.3 T117647 [*]
6 Marketing management / Philip Kotler, Kevin Lane Keller Kotler, Philip, 1931- Pearson 675-K87-2016 T117648 [*]
7 Marketing management / Philip Kotler, Kevin Lane Keller Kotler, Philip, 1931- Pearson 675-K87-2016-c.2 T117649 [*]
8 Marketing management / Philip Kotler, Kevin Lane Keller Kotler, Philip, 1931- Pearson 675-K87-2016-c.4 T118341 [*]
9 Measuring marketing : 103 key metrics every marketer needs / John Davis Davis, John J. Wiley (Asia) 675-D262-2007 T109197 [*]