Course Reserve Materials

2017 Fall ITC4010
Mobile Business Strategies
Ciferri Ceretti, Ludovico V. /

- Title Author Publisher Class No. Book ID Cover Image
1 Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design Alan Smith ; editor and contributing co-author Tim Clark ; production Patrick van der Pijl Osterwalder, Alexander John Wiley & Sons 336.1-O85-2010 T114617 [*]
2 High-tech entrepreneurship in Asia : innovation, industry and institutional dynamics in mobile payments / Marina Yue Zhang, Mark Dodgson Zhang, Marina Yue, 1968- E. Elgar 336.57-Z63-2007 T113386 [*]
3 M-business : the race to mobility / Ravi Kalakota, Marcia Robinson. Kalakota, Ravi McGraw-Hill 547.09-K14-2002 T103713 [*]
4 M-business : the strategic implications of wireless technologies / Stuart J. Barnes Barnes, Stuart J. Butterworth-Heinemann 547.1-B261-2003 T107273 [*]
5 M-commerce : technologies, services, and business models / Norman Sadeh Sadeh, Norman Wiley 547.09-S125-2002 T105359 [*]
6 Mobile disruption : the technologies and applications driving the mobile Internet / Jeffrey L. Funk Funk, Jeffrey L. Wiley-interscience 547.1-F982-2004 T106733 [*]
7 The end of business as usual : rewire the way you work to succeed in the consumer revolution / Brian Solis Solis, Brian John Wiley & Sons 675.2-S687-2012 T114914 [*]
8 The i-mode wireless ecosystem / Takeshi Natsuno ; translated by Ruth South McCreery Natsuno, Takeshi John Wiley & Sons 547.1-N279-2003 T106549 [*]
9 The six immutable laws of mobile business / Philip Sugai, Marco Koeder, Ludovico Ciferri Sugai, Philip John Wiley & Sons 694.6-S947-2010 T112439 [*]
10 What would Google do? : reverse-engineering the fastest-growing company in the history of the world / Jeff Jarvis Jarvis, Jeff, 1954- Harper Business 007.3-J38-2011 T114444 [*]
11 Wireless data services : technologies, business models and global markets / Chetan Sharma, Yasuhisa Nakamura Sharma, Chetan Cambridge University Press 547.09-S531-2003 T108343 [*]