Course Reserve Materials

2017 Fall ITC4010
Mobile Business Strategies
Ciferri Ceretti, Ludovico V. /

- Title Author Publisher Class No. Book ID Cover Image
1 Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design Alan Smith ; editor and contributing co-author Tim Clark ; production Patrick van der Pijl Osterwalder, Alexander John Wiley & Sons 336.1-O85-2010 T114617 [*]
2 The end of business as usual : rewire the way you work to succeed in the consumer revolution / Brian Solis Solis, Brian John Wiley & Sons 675.2-S687-2012 T114914 [*]