E-Business Courses


Core Required Courses



Principles of Management

In today’s environment, organizations are faced with high levels of international competition. They are looking for competent managers who show both the analytic skills and the interpersonal skills and knowledge necessary to successfully manage a diverse work force in complex environments. The purpose of this course is to assist you in acquiring such skills and knowledge by providing you with the framework and tools needed to manage, analyze, and lead the organization of the future. In this course, we will focus on “human behavior and management in organizations”, which is one of the key elements to understanding organizational management. The course applies knowledge from the study of organizational behavior to examination of some of the futures that are supposed to characterize the emerging “new” organizational form.

Foundations of Web Technologies

The Internet and World Wide Web (WWW) technologies are evolving fast. The knowledge of cutting edge technologies and how they are used for Web based e-business applications are “must have” skills not only for e-business systems developers but for all other e-business professionals. Organizations aim to “seamlessly” integrate WWW and the Internet into their business operations. This course provides a practical understanding of the breadth of the most widely used professional web technologies such as networking and Internet fundamentals, browser side programming (i.e. scripting) and server side programming (i.e. interactive dynamic web development using databases). Students will also learn the skills to match technologies by understanding critical components of e-business operations.

eMarketing

Today, nearly one half of the world’s population owns a mobile phone, most of which are capable of accessing advanced data services. And as the mobile platform converges with other communications platforms including the PC Internet, Fixed Line telephony and broadcast media, we are entering a world in which consumers are always connected, and growing more advanced in their technical capabilities and more demanding in their expectations of those companies whose products and services they choose to consume. This course begins by first introducing students to the current state and future trends related to information communication technologies and the many marketing challenges that such advancements bring. Through explorations of best practices in Japan and in other regions of the world, students will gain a first-hand understanding of the skills necessary to capitalize on these trends, rather to fall victim to them. Finally, in partnership with senior executives of actual companies facing challenges in this area, students will develop strategic marketing plans that integrate the concepts presented in class, gaining the individual capability to analyze, develop and implement marketing strategies that will enable these organizations to truly thrive in today’s hyper connected world.

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Financial Accounting

This course develops an understanding of the basic concepts and procedures underlying financial accounting in accordance with U.S. accounting principles and introduces skills necessary to interpret financial statements included in corporate annual reports. The topics covered in this course include: (1) Accounting Concepts and Methods (2) Recording Transactions (3) Preparing Financial Statements (4) Using Cash Flow Statement (5) Measuring and Reporting Assets, Liabilities and Equities (6) Introduction to financial statement analysis This course’s main objective is to raise the accounting knowledge to the level that students will be able to use information on financial statements for other business courses.

Entrepreneurship & Small Business Development

In this course the student will learn the essential skills needed to start and manage a successful new business venture. Course outcomes include the following:

  • Evaluate the necessary qualities and characteristics of the successful entrepreneurial profile.
  • Recognize and determine the steps necessary to open and operate a small business enterprise.
  • Critique the basic forms of small business ownership.
  • Identify the marketing, financial, leadership and other competencies needed by an entrepreneur.
  • Use information, projections, logic and critical thinking to recognize an opportunity and solve small business problems in a multicultural, ethical and legal environment.
  • Develop a Business Plan.

New Product Development

 The ability to successfully develop and launch a new product into the market is one of the fundamental skills that today’s business executives must understand. This course examines the most successful strategies, processes and methods used to bring a product from idea generation to market launch. Students will examine the institutional implications of new product development, barriers to success, and effective methods to drive a new product concept through the entire development cycle. Emphasis will be placed on the ability of marketing managers to integrate R&D, consumer and corporate views while guiding a product along the development path. This course will look at a number of industries including high technology, Internet, financial services and manufacturing.

E-Business Thesis Work (Research Seminar I, II, III and IV)

The E-Biz program at IUJ gives lots of flexibility to students in completing their thesis work, which is a requirement for graduation. Once students get familiar with the program, they will be asked to select a thesis supervisor. Selecting the thesis topic is one of the most important steps in the thesis project. It is expected that students will keep their career objectives in mind when selecting a thesis topic and supervisor. Though students normally select E-Biz professors as their supervisors, depending upon their career objective, they can select any GSIM professor as a supervisor.

Thesis work extending over the course of the entire 1-year program, including the summer months, allows students to engage in a project that uses the skills gained in their E-Biz studies and get close cooperation from the supervising professor. A thesis project can produce, for example, a new business plan, a new business idea, a completely new technology, a strategic plan involving technologies, a comprehensive industry analysis, or competitive strategy. The facilities available to the students, including unlimited access to the E-Lab, and the close association with professors in both the E-Biz and MBA programs, as well as unprecedented access to industry experts, provides a unique to produce a thesis paper that will help in securing a very successful career after graduation.



Our Mission


ENGLISH-BASED EDUCATION TO DEVELOP “WISE” INDIVIDUALS FOR GLOBAL BUSINESS AND SOCIAL LEADERSHIPS


Teaching Methodology


IUJ Business School Teaching Methods

Relating classroom teaching to “real business practices” is the aim of any business school. But, many business schools lack the kind of “real business environment” to make the business teaching meaningful. IUJ is different. At anytime you will find about 30 multinational corporations represented in the student body. Plus the kind of global environment which only a few top business schools in the world can offer a student body with variety of backgrounds from 50 plus countries. Our team projects are designed in ways for students to learn how to communicate, lead, find problems and solutions, negotiate, and facilitate changes in organizations.

Established by close to 1,000 companies, including multinationals such as Sony, Matsushita, Toyota, we maintain a close relationship with the business community. Our regular guest speaker series attracts top business and government executives to the campus where students have ample opportunity to interact with them and hold face-to-face discussions.

Our superior IT environment provides excellent learning tools and databases for extensive business research.

IUJ-REP (Research & Education PLATFORM)

Embracing Current, Real world Challenges

IUJ-REP (Research & Education PLATFORM) is a comprehensive multidisciplinary approach through which our researchers tackle global issues in practical terms by conducting research in dynamic collaboration with alumni, companies and other IUJ stakeholders.

At the Graduate School of International Management, we realize that some of the most important skills for business school students to learn are those focused specifically upon solving current, real-world challenges, and that the greatest level of learning will come from face-to-face interactions with companies and executives facing such issues. In an effort to integrate these elements into our existing curriculum, the GSIM faculty has created a number of joint faculty research and consulting projects (called PLATFORMs) focused on addressing the most complex and daunting challenges facing business leaders today in partnership with a variety of IUJ stakeholders.

Currently, the following PLATFORMs are organized by GSIM faculty:

  • Community Involvement, Disaster Recovery and CSR
  • The innovations of ICT and their strategic use in Governance, Society, and Globalization
  • The impact of Mobile Technologies on Markets and Societies
  • New Leadership in Japan and Asia under Globalization
  • Performance Evaluation and Incentive System
  • Toward Value Co-Creation through New Forms of Customer Relationships
  • Global Strategy
  • Corporate Environmental Strategy and Management
  • Investments in Emerging Markets and Risk Management for Local Businesses
  • The Productivity and Efficiency Analysis: Techniques and Applications
  • Supply Chain Management: Marketing-Operations Interface Perspective

For more information about the IUJ-REP, please refer to:Research Report section.

Core Elective Courses


Brand Management

One of the most effective tools to hedge against market risk and distance similar products or services from competitors is an organization’s underlying brand identity. This course provides MBA candidates with the skills needed to successfully develop, manage and promote the core values of an organization’s brand internally and in competitive markets. We accomplish this through two specific components. First, we provide a framework within which MBA candidates will be able to study those factors that most often determine the overall success of particular brands in competitive markets. Second, we then provide practical tools to develop and implement winning brands, including the ability to develop a clear market vision, implement a successful marketing strategy, identify and communicate with a specific target audience and position a product for optimal success. This course will especially focus on best-in-class branding strategies and practices across a number of industries.

Business Applications with iPhone/iPad/iPod

This is a course to introduce developing websites for iPhone, iPad, and iPod Touch and creating Applications to run on iPhone and iPod Touch/iPads. iPhone and Apple have gained a solid foothold in the business community and we hope that this course lays the foundation for becoming familiar with the business application side of iPhone and related devices such as iPad and iPod Touch by learning to develop real Apps.

The course assumes the participants to have decent knowledge of HTML, CSS and any Object Oriented programming language (e.g. C, C++, Visual Basic).
Specifically, the course covers the following areas:

  • Introduction to Apple devices and Applications:
  • Mini project – creating iPhone web applications for business
  • iPhone/iPad SDK intro:
  • Final project – coming up with iPhone App idea and developing a prototype.

Customer Relationship Management

Many corporations aim to create and sustain profitable customer-centric businesses. Internet technologies enable businesses to acquire and manage useful customer related information. After introducing the fundamentals and strategic importance of CRM, this course extends to how companies evolve to establish eCRM. It also introduces a conceptual framework and the techniques for Business Intelligence such as data mining. The students will be able understand how to turn customer information into effective and efficient communication and decision making processes creating value via Business Intelligence.

Database Design and Management Strategies

With the rapid advancement in computer usage, use of databases for strategic purposes has progressed dramatically. Knowledge of database fundamentals is a must for any manager, from top executive level to operational level. Words such as Database Marketing, Data Mining, and Data Warehousing have become buzz words among business people recently. In this course, students learn the fundamentals of database theory. They also explore existing databases and then design, create, and build a user interface in a database project of their choice while learning a popular database software tool. Samples of recent student projects have been in databases developed for e-commerce, finance management, human resources management, and property management.

Developing Leadership

In this course, the students will learn basic theory and practices in leadership and Management. First, the students will review roles of leaders and managers and learn differences and similarities between leaders and managers .Second, the students will learn effective behaviors of leaders and managers, including setting vision and objectives, improving productivity of people and empowering people, third, the students will review characteristics of effective leaders in their own country and in Japan. Upon completion of the course, the students will be equipped with Knowledge and behavior required to become an effective leader/manager.

Doing Business in Emerging Countries

The purpose of this course is to introduce students of what should be considered fordoing business in emerging countries. For business executives, markets in emerging countries seem to be attractive. However, it is also difficult especially for multinationals from developed countries to enter emerging markets. The course highlights the difference between developed market and emerging market by focusing on government-business relationships and institutional environment.

Financial Statement Analysis

Financial statement analysis plays a very prominent role for credit and capital markets. This course helps students learn basic tools for analyzing financial statements and evaluating the financial condition of firms. Main topics include financial ratio analysis, credit analysis, assessment of earnings quality, evaluation of the impact of alternative accounting methods, and various equity valuation methods. Various real world case exercises will provide students with practical experience to work on financial statements.

Global Strategy

This course addresses issues of corporate strategy in the context of ever-increasing global competition. The course is designed to help students understand the nature and functioning of multinational (and typically multi-business) corporations, and fundamental managerial challenges they are facing. The course also aims to help students acquire frameworks and skills to analyze those challenges, and develop broad capabilities for international business management. The course is case-driven, and the cases give students an opportunity to apply concepts and frameworks in identifying and framing strategic challenges in international managerial settings and crafting effective responses to those challenges.

Human Resource Management

The primary purpose of this course is to provide students with basic theoretical framework and knowledge of Human Resources Management (HRM) necessary for managers in international business field. In learning process, this course analyses traditional Japanese HRM model for comparison in international business field. This HRM course also provides practical knowledge and essential skills to manage people in organizations effectively that goes beyond the basic theories. The students will also understand problems caused by cultural difference in management field are also rational and are possible to solve through HRM theories and practical wisdom. The students will learn how they should treat and organize people’s problems in an organization in international business field by the end of this course To achieve these objectives, this course may provide knowledge in organizational behaviors and leadership areas when it is necessary.

International Business

The purpose of this course is to introduce students of what should be considered for international business. For business executives, expanding their business to overseas seem to be attractive and challenging. The course highlights the difficulties and trend of international business by focusing both on the case of developed market based MNCs go emerging markets and emerging market based MNCs to go other emerging markets or developed markets.

International Career Development

The primary objective of this course is to help students manage and develop their own career in an international business context. In this course, while students are introduced to conceptual framework of career development by learning skills and knowledge necessary for success of their career choice in international environments, the uniqueness of this course lies in the sense that its main focus is on students who participate in this course. They are required to make their career visions, missions, and goals that they want to achieve in the future. In this process, this course will help students deepen to know about themselves regarding their own values, philosophy, career anchors, a preferred way of learning, and strengthens and weaknesses of competencies for an individual success in organizations.


IT Strategy and Policy Planning

Though in many people’s mind, IT means Internet, IT is just a business tool. A careful examination of the elements of IT such as software, hardware, networks, databases, and the Internet itself, reveals that each one of them can be strategically used as a tool to gain competitive advantage and create value. Often it happens that IT policies, be they imposed by a government or by a company itself, play a key role in creating the right kind of environment for organizations to plan and realize the full benefits of IT. In this course, students will learn the basic strategy framework for IT and policy planning while practicing these strategies to analyze real-world cases by using a new concept called Value Proposition Path Method and Strategy Maps.

Investments

This course will introduce you to major issues currently of concern to all investors in global financial markets. First, you will understand the basic mechanism of financial markets over viewing major players, assets, and conventions. Second, you will understand basic theories of investment analysis. Finally, you will obtain basic skills necessary to implement theories in real financial markets. Throughout this course, students will be equipped with knowledge and skills essential to start investments as an investment professional or a sophisticated individual investor. In addition, if you plan to take elective finance courses at IUJ such as Portfolio Management, Derivatives Markets, and Debt Securities Markets, this course will be an important foundation.

Negotiation Stragegy

Due to the rapid change within today global business environment, business leaders at every level and in every industry must balance various working styles, build efficient management teams, and develop sharp negotiation skills to remain competitive. This course will help students to understand best practices in business negotiations as well as how to effectively resolve conflicts in everyday business situations. A business negotiation may be sometimes the formal affair that takes place across the proverbial bargaining table, in which a business people argue and discuss a wide variety of issues for either individual or mutual gain. Alternatively, such negotiations may be much less formal, such as a meeting between a business person and several fellow employees whose collaboration is need to get a job done. Through this Negotiation class, students will gain the fundamental management skills required to succeed in their future work environment as a business leader. Students will gain such skills through case studies, short cases and role playing.

Operations Management

This course will introduce basic concepts and practices of operations management in service industries as well as manufacturing sectors. Topics include business processes, inventory management, and quality control. In the course, we will discuss questions such as: Why is BPR (Business Process Reengineering) so important? How can we manage inventory in an efficient way? What are the applications of statistical process control? The course is not only for operations managers but also for general managers who need to revamp business processes to establish competitive advantage.

Private Equity & Venture Capital

Anywhere in the world, mobility of people, technology, and money are behind the creation of new entrepreneurial firms. Venture capitalists and private equity funds are willing to pick-up these opportunities, with strategic decisions on industry sectors and geographic focus that may shape the venture business of the next five-ten years. That was true ahead of the current economical crisis. All the more is true today, when private equity is returning to its roots and concentrating on generating the sorts of structural and strategic enhancements that led to its emergence in the first place. It needs to set it sights on, for example, the improvement in productivity per worker that can be inspired. This capacity to restructure is crucial in a recession. The industry’s transformation can already be witnessed but the pace of change has to hasten further.

“Private Equity & Venture Capital” course aims at addressing the fundamentals underlying this phenomenon, analysing the industry from the Japanese perspective, with particular emphasis on Japanese venture capital funding in ICT industry. The course aims also at getting students understand – through the insights of the decision-taking process that (in Japan) leads to an investment decision – the mechanism of venture funding from the point-view of an investor.

Project Management

Project management is a unique competency that delivers strategically relevant objectives. Industry knowledge and practices have been continually updated in the fourth edition of “A Guide to the Project Management Body of Knowledge”, known as the “PMBOK Guide”, published by theProject Management Institute. This course instructs the basic project management knowledge based on PMBOK, and the practical knowledge and the techniques such as creating WBS, PDM, CPM, and so on… A student who graduates from the course is expected to have the following learning outcomes.

The student should be able:

  1. To understand the project management basics knowledge
  2. To apply project management tools and techniques to the real project
  3. To communicate with the stake holders with project management terminology
  4. To develop project plan

Supply Chain Management

Many enterprises have been working toward streamlining their external operations with SCM (Supply Chain Management) solutions. SCM is an approach to coordinating information flows as well as material flows from raw material/component suppliers to consumers through manufacturers, wholesalers/distributors, and retailers. This course will examine SCM practices in different industries, and discuss their benefits and challenges. We will study how to manage supply chain dynamics through the course. General managers as well as supply chain managers will benefit greatly from the course, as it helps them develop supply chain strategy to achieve competitive advantage. The course will also cover closed SCM, information technology for SCM, e-procurement and buyer-supplier relationships (arm’s length vs. collaboration).

Entrepreneurship & New Business Creation in Japan

 The focus of this course is to learn how to develop a successful business through the strategic implementation of modern management and information technology. It is important to realize that a new technology or an idea alone cannot create a successful business. Having a solid business plan based on a clear execution strategy including human, financial, and R&D resources (to name a few key components) is crucial. After understanding how one should approach developing a new business, the students will be exposed to a wide variety of information and executives (both entrepreneurs and corporate leaders) from a variety of Japanese companies. This class offers a great opportunity for students to gain key business insight from a leading Japanese consulting firm, as well as real Japanese CEOs and executives. At the end of the course, students are expected to produce business plans that they can perhaps convert into real businesses in the future.

Entrepreneurship Strategy for ASEAN Markets

 The primary objectives of this course is to help student understand entrepreneurial strategy as well as ASEAN market by developing entry strategy for real businesses which are provided by corporations and ventures. The student will learn an entrepreneurship mindset and master entrepreneurial skill set through developing entry strategy for a particular product or technology in a selected ASEAN country or countries. These entrepreneurial skill set and knowledge will prepare student to be an entrepreneur or an entrepreneurial manager in a corporation.

Social Media Marketing

Online social networks, blogs, activity streams, and mobile apps have become a central part of the online consumer experience. Appropriate application of these can positively affect the success of the corporate communications and marketing communications programs. This course provides an overview of the current state of this emerging industry, tools, analytics and applications. It also examines the questions and difficulties that have arisen in the industry regarding social media marketing including ethical issues and difficulties in determining ROI.

Case studies will cover both strategic and tactical aspects of social media, including longtail marketing, crowd-sourcing mechanisms, and management of campaigns. Students will come away with a clearer understanding of the industry tools and the strategic objectives that they support. Students will also gain and understanding of the current industry and its future role in supporting corporate and marketing communications.

Other Courses

Students of E-business Management Program can take other courses offered by GSIM and GSIR as electives.