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| Dr.
Philip Sugai |
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Dean and Professor |
    Courses
taught in IUJ
     
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eMarketing -
Brand Management -
New Product Development |
    Research Field
     
- Mobile Consumer Behavior
- Marketing Strategy
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    Research Interests
     
- The impact of mobile/wireless technologies on consumer behavior, market behavior and societies
- Consumer Loyalty
- Brand Strategy
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    Academic Background
     
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Doctorate - Waseda University, GITS -
MBA - New York University, Stern School of
Business |
    Selected Publications
     
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Sugai, Philip and Kim, Donhun (2008), Differences in Consumer Loyalty and Willingness to
Pay for Service Attributes Across Digital Channels: A Study of the Japanese Digital Content Market,ETelecommunications Policy.
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Sugai, Philip (2007), Exploring the Impact of Handset Upgrades on Mobile Content and Service Usage. International Journal of Mobile Communication, Vol. 5, No. 3, pp. 281-299
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Sugai, Philip (2007), Mapping the mind of the mobile consumer across borders; an application of the Zaltman
Metaphor Elicitation TechniqueE International Marketing Review 22(6),pp. 641-657.
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Sugai, Philip (2005), Segmenting and predicting consumer network loyalty behaviors within Japan's mobile market, Waseda GITS/GITI Research Bulletin 2004-2005, pp. 165-171.
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    Professional Experience
     
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LIGHTNINGCAST, INC.,
Alexandria, VA, Director of Marketing and Business
Development, Asia and Pacific Rim
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MUZE,
INC., New York, NY, Director of Marketing
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AMERICAN EXPRESS
COMPANY, TRS., New York, NY
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Senior Marketing Manager
- American Express Direct Bank
- Senior Marketing
Manager - Interactive Channel Strategy, Consumer Card
Services
- Marketing Manager -
Interactive Services Group
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    Hobbies
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    Contact Information
     
- 205, Main Building
Graduate School of Management International University of Japan
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    Telephone
      - +81-(0)25-779-1400 (office)
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    Email
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