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Teaching Philosophy
Courses taught in IUJ
Research Field
Research Interests
Academic Background
Selected Publications
Professional Experience
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Contact Information
Telephone
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Dr. Philip Sugai
Dean and Professor
 List Mark   Courses taught in IUJ      
  • eMarketing

  • Brand Management

  • New Product Development

 List Mark   Research Field      
  • Mobile Consumer Behavior
  • Marketing Strategy
 List Mark   Research Interests      
  • The impact of mobile/wireless technologies on consumer behavior, market behavior and societies
  • Consumer Loyalty
  • Brand Strategy
 List Mark   Academic Background      
  • Doctorate - Waseda University, GITS

  • MBA - New York University, Stern School of Business

 List Mark   Selected Publications      
  • Sugai, Philip and Kim, Donhun (2008), Differences in Consumer Loyalty and Willingness to Pay for Service Attributes Across Digital Channels: A Study of the Japanese Digital Content Market,ETelecommunications Policy.

  • Sugai, Philip (2007), Exploring the Impact of Handset Upgrades on Mobile Content and Service Usage. International Journal of Mobile Communication, Vol. 5, No. 3, pp. 281-299

  • Sugai, Philip (2007), Mapping the mind of the mobile consumer across borders; an application of the Zaltman Metaphor Elicitation TechniqueE International Marketing Review 22(6),pp. 641-657.

  • Sugai, Philip (2005),  Segmenting and predicting consumer network loyalty behaviors within Japan's mobile market, Waseda GITS/GITI Research Bulletin 2004-2005, pp. 165-171.

 List Mark   Professional Experience      
  • LIGHTNINGCAST, INC., Alexandria, VA, Director of Marketing and Business Development, Asia and Pacific Rim

  •  MUZE, INC., New York, NY, Director of Marketing

  • AMERICAN EXPRESS COMPANY, TRS., New York, NY

    - Senior Marketing Manager - American Express Direct Bank

    - Senior Marketing Manager - Interactive Channel Strategy, Consumer Card  Services

    - Marketing Manager - Interactive Services Group

 List Mark   Hobbies      
  • Seifukai Aikido

 List Mark   Contact Information      
  • 205, Main Building
    Graduate School of Management
    International University of Japan
 List Mark   Telephone      
  • +81-(0)25-779-1400 (office)
 List Mark   Email      
  • philip@iuj.ac.jp
   

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